In a recent survey, 51% of respondents said they planned to start their holiday shopping before Halloween this year. Holiday 2021 has its own share of concerns to account for, including ongoing supply chain concerns and the COVID-19 Delta variant. While many of us still think of Black Friday as the official ‘kickoff’ to the holiday shopping season, shoppers got an early start in tumultuous 2020, and that pattern is continuing. Let Shoppers Know Your Promo is a Rare Opportunity.Mention Your “Buy Now, Pay Later” Availability in Your Ads.Holiday Can Be a Great Time for Single Variable Testing.Consider Forecasting Using Blended Data.Budgeting and Bid Management: Expect CPCs to Increase.Include “The Big 3” Recommended Remarketing Audiences.Scale Back after Final Shipping Deadlines…But Don’t Go Dark.Put Your Best Ad Forward for the Mobile Majority.Keep Up with Potential COVID-related Restrictions.Include Static Ads in Your Video Campaigns.Make Sure Location Extensions are Active.
Design Creative for Key Holiday Shopper Personas.In this article, we’ll explore current trends, holiday-specific expert tips, and top considerations for making Q4 2021 your best Google Shopping holiday season yet. Their priority placements and extensive reach speaks to their value and importance for advertisers and consumers alike, within the Shopping tab and far beyond.įor brands offering a physical product of almost any type, search ads alone are simply no longer enough. Of those updates, perhaps the most impactful and noticeable is that Google Shopping ads are now everywhere-Google Search, Google Search Partner sites, Google Images, and the Google Display Network (Gmail, YouTube, and Google Discover). The service underwent some name changes over the years-Google Product Search, Google Products, and my personal favorite, Froogle-as well as more than a few updates to the service itself, of course. Launched in December 2002, Google Shopping is fast approaching its 19th birthday.
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