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PDFs are the go-to option for content marketing ebooks for many reasons - among them the consistency of their design and readability on different devices.

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The best ebook format for ebook consumption is an interactive Portable Document Format, or PDF. The 2 Best Ebook Formats for Consumption 1.

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Lastly, while it has better creative features than Slides, it doesn't come close to the advanced features of InDesign.Ĭlick Here to Download 6 Microsoft PowerPoint Ebook Templates. You'll also be in asynchronous communication with your team if you're collaborating with them on edits and additions.

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PowerPoint is a paid software, as opposed to a free tool available in G Suite.

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PowerPoint is also an offline software, meaning you can build your ebooks without wifi. PowerPoint has some features that Google Slides does not, such as better effects for designing.

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Microsoft PowerPointĪ slightly more advanced option than Google Slides - but not quite as advanced as Adobe software - PowerPoint is another presentation-making platform that can be used to design an ebook. This could create an inconsistent creation experience if you need to track down design elements after you've created them. Cons:īecause Google Slides is primarily a presentation tool rather than an ebook creation tool, you may miss out on some necessary features that would help make your ebooks the quality they need to be in order to warrant your leads' attention.Ĭonversely, you might need to make design elements elsewhere, such as an Adobe software or Canva, and later import these creative elements into your Slides deck. The interface of Slides is arguably more straightforward than InDesign's, meaning you can move and edit creative elements faster if you're new to both tools. Google Slides is a great tool for marketers who need to make a good ebook quickly - especially if you're working alongside team members and are sourcing feedback from them. Oh - and it's free, which is helpful if you have a limited marketing budget.Ĭlick Here to Download 6 Google Slides Ebook Templates. Google Slides is a simpler tool for making an ebook when compared to InDesign, and the fact that documents live online mean you can collaborate in real-time with your team members to make a fantastic deliverable. InDesign's interface and usability aren't the most straightforward, and could require you to put in more effort than is needed for your final deliverable. Cons:įor an inexperienced designer or for the marketer who just needs to get a serviceable offer released, the bells and whistles that InDesign offers might not be necessary. As a result, you can expect your ebooks to look their best when made with InDesign, as you'll be able to create and incorporate original design elements right in your document. Pros:Īdobe is known for being feature-rich. These advanced features do come at a price, but experienced marketing designers rely on Adobe InDesign because of those features.Ĭlick Here to Download 6 Adobe InDesign Ebook Templates. Adobe InDesignĪdobe's advanced design software gives content creators a myriad of options for creating and formatting their ebooks. The 3 Best Ebook Formats for Content Creation 1. Need help formatting your ebooks? Our collection of 36 free ebook templates will help you create and format your ebook content for an incredible reader experience in Microsoft PowerPoint, Adobe InDesign, and Google Slides so that you can format your ebooks in the way that best suits your marketing team and your content readers.

Featured Resource: 36 Free Ebook Formatting & Creation Templates Here, we'll cover best practices for both of these topics - and explain how HubSpot's Ebook Templates can help you achieve your marketing team's lead generation goals.

What is the best ebook format for content consumption?.

What is the best ebook format for content creation?.

It's important to note that this question can be answered in two different ways: Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library? But the fact is that ebooks - when written, designed, and marketed properly - can generate thousands upon thousands of contact submissions for your business. Some argue that in the world of marketing, ebooks are dead.